Eventful News And Blog

Category: Attracting Visitors

the real heroes of a stand are your staff

Exhibiting Success: The Real Heroes of an Exhibition Stand are your Staff

By CaroleStacey on February 18, 2017 in Attracting Visitors

336 words |2:00 mins The Real Heroes of an Exhibition Stand are your Staff We all know people buy from people they know, like, and trust. And nowhere is this truer than when selling face-to-face at shows and exhibitions. You and your staff are without doubt the unsung heroes of your exhibiting success.  Without properly […]

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Category: Attracting Visitors

What can Rolls-Royce Teach us about Exhibiting Success?

By CaroleStacey on February 18, 2017 in Attracting Visitors

638 words | 2:30 mins What can Rolls-Royce teach us about exhibiting success? Exhibiting Success can be achieved by following the same philosophy as Rolls-Royce. Fundamentally, exhibitions are about bringing buyers and sellers together, and face-to-face interaction is unbeatable and unparalleled by any other marketing approach. The ability for a visitor to touch, see and […]

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Category: Attracting Visitors

Are communication skills dying a death?

Are Communication Skills Dying a Death? Make language a bridge, not a barrier

By CaroleStacey on February 5, 2017 in Attracting Visitors

330 words | 3 mins read Did you know 65% of our human interactions now happen virtually rather than in person, and the result is we’re losing interpersonal skills at an alarming rate? I think good interpersonal communication skills are more important than ever.  Simply because when you get in front of another human being, […]

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Category: Attracting Visitors

Why exhibiting is like a BBQ party…

By CaroleStacey on December 31, 2016 in Attracting Visitors

Number of words: 899 words Reading time: 3 minutes Exhibiting at a business show or trade exhibition is a lot like inviting people to a BBQ on a hot summer evening. When you have a BBQ you set up the space, organise the activities, arrange the table so it’s a feast for the eyes, choose […]

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Category: Attracting Visitors

exhibiting made easy

The Power of Car Boot Sales

By CaroleStacey on May 13, 2016 in Attracting Visitors

Number of words: 246 | Reading time: 1 min He didn’t believe me…..but he went anyway! Not long ago I was having a conversation about the power of car boot sales… Yes that’s right. Car Boot sales. A young man transitioning from employment to self-employment came to my taster work-shop called Getting & Keeping More […]

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Category: Attracting Visitors

How not to engage on your stand

By CaroleStacey on March 19, 2016 in Attracting Visitors

Number of words 950 | Reading time: 3 mins 30 secs But I don’t need a new telephone system (aka “how not to engage on your exhibition stand” Whether you’re an extrovert or introvert, a talker or a listener, there is a natural balance in any two way conversation.  Obviously there are so many variables […]

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Category: Attracting Visitors

Networking

Have you planned your networking?

By CaroleStacey on February 25, 2016 in Attracting Visitors

Number of words: 463 | Reading time: 1 min 50 secs I try to maintain an average of two networking events every week, as well as my pretty much constant presence across social media. The impact on my results is measurable and more to the point the negative impact is measurable if I’m ever not […]

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Category: Attracting Visitors

Make it easy for people to buy

Make it easy for people to buy from you

By CaroleStacey on February 21, 2016 in Attracting Visitors

Number of words 400 | Reading time: 1 min 30 secs A couple of weeks ago I spent some time talking to a personal trainer exhibiting at a show. He did follow up with me by email the next day and his email read along the lines of – “lovely to meet you, I think […]

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Category: Attracting Visitors

What do exhibitors fear most?

By CaroleStacey on February 11, 2016 in Attracting Visitors

Number of words: 711 | Reading time: 2 mins 40 secs We all love to listen to someone explain how their product or service will solve our problem, relieve a frustration or maybe help us get ahead of our competition. The more that person appears cool, calm and confident the more we are drawn to […]

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Category: Attracting Visitors

What is experiential marketing and how will it improve sales?

By CaroleStacey on January 4, 2016 in Attracting Visitors

Number of words: 667 Reading time: 2 minutes 16 seconds You and I know that our customers and clients have hundreds and even thousands of choices when it comes to buying the products and services we offer. The competitive nature of the marketplace means that we, as marketers of what we do, are under pressure […]

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