Eventful News And Blog

Category: Goal Setting and Strategy

Secure big juicy sales at exhibitions

Exhibiting Success: Act Now and Secure those BIG Juicy Sales

By CaroleStacey on February 18, 2017 in Goal Setting and Strategy

284 words |1:30 mins Act Now and Secure those Big Juicy Sales Are you ready to secure those big juicy sales? Yes? I thought so. It’s here where all the hard work you’ve put into your Exhibit Plan come together. It’s where you turn those exhibition leads into big juicy sales with profitable results. Do […]

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Category: Goal Setting and Strategy

The Nitty Gritty of Show Planning

Exhibition Success: The Nitty-Gritty of Show Planning

By CaroleStacey on February 18, 2017 in Goal Setting and Strategy

307 words | 1:10 mins The Nitty Gritty of Show Planning ‘If you fail to plan you are planning to fail’ we all know that famous saying! The Nitty-Gritty of show planning falls into two categories. The first is the actual timings themselves, the what you do before, during and after the show. The second […]

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Category: Budgets & Costs

Exhibiting Success: How will a budget save you money?

By CaroleStacey on February 18, 2017 in Budgets & Costs

382 words 2:00 mins How having a budget will save you money? I’d quite understand if some of you want to miss this section altogether, talking about money can be awkward but I urge you not to miss it out. The more time you spend preparing your budget, one that is based on the goals […]

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Category: Budgets & Costs

Exhibiting Success: Ask the Right Questions

By CaroleStacey on February 18, 2017 in Budgets & Costs

396 words | 2:10 Mins The first mistake exhibitors make is not asking themselves the right questions.  Without asking the right questions how can you set goals and plan your strategy to turn exhibition selling into profitable results? Questions like: Why are you exhibiting? Who do you want to sell to? Are you at the […]

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Category: Goal Setting and Strategy

Learn How Successful People Achieve Their Goals

By CaroleStacey on February 1, 2017 in Goal Setting and Strategy

Continuing our theme of Lunch & Learn, I’m delighted to find this video on Harvard Business Review, which give a few tips on achieving your goals. If you haven’t achieved what you wanted in January, it may help you focus your for the rest of the year? I RECOMMEND IT! https://hbr.org/video/2363646220001/how-successful-people-reach-their-goals         […]

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Category: Goal Setting and Strategy

Which is best? Expo Training, Mentoring or Coaching?

By CaroleStacey on January 13, 2017 in Goal Setting and Strategy

440 words |  2 mins read Which is best for you? Expo training, mentoring or coaching? There are subtle differences between the interactions of training, coaching, teaching and mentoring that can produce drastically different outcomes.  Just as it is important to have a variety of leadership styles, if you’re a manager or business owner you […]

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Category: Goal Setting and Strategy

Maximise Your Leads

By CaroleStacey on January 12, 2017 in Goal Setting and Strategy

The information you gather from visitors is crucial for your sales team to do their job after the show. While most savvy business owners don’t question the importance of data collection, many fail to give this important element the attention and consideration that it requires to ensure it’s done properly. Whilst using pen and paper […]

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Category: Attracting Visitors

Why exhibiting is like a BBQ party…

By CaroleStacey on December 31, 2016 in Attracting Visitors

Number of words: 899 words Reading time: 3 minutes Exhibiting at a business show or trade exhibition is a lot like inviting people to a BBQ on a hot summer evening. When you have a BBQ you set up the space, organise the activities, arrange the table so it’s a feast for the eyes, choose […]

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Category: Goal Setting and Strategy

Being in Your Exhibit Spotlight

By CaroleStacey on December 12, 2016 in Goal Setting and Strategy

Number of words: 287 Reading time: 58 seconds Of all the skills you need in business life, your ability to showcase what you do is paramount. As we both know exhibiting is the perfect way to display or present just how good your product or service is, how fantastic it makes people feel and how […]

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Category: Goal Setting and Strategy

Have you made this mistake?

By CaroleStacey on December 7, 2016 in Goal Setting and Strategy

Number of words: 284 Reading time: 58 seconds What mistake? I going to let you in on a little secret…this biggest mistake can be made by first, second and third time exhibitors. This one mistake is the quickest way to lose money and totally turn you off exhibiting for good. This one mistake can leave […]

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Category: Goal Setting and Strategy

They Kept On Walking…

By CaroleStacey on November 18, 2016 in Goal Setting and Strategy

Why do some visitors to shows just keep on walking…and walking right past your stand.  The stand that you’ve sweated and agonised over.  The stand that has always served you well in the past? They looked like a good match for your solution.  They wore a visitors badge and you ‘felt’ they looked like your […]

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Category: Goal Setting and Strategy

Exhibit Planning: How to break the four curses of useless meetings

By CaroleStacey on November 3, 2016 in Goal Setting and Strategy

Number of words:  466  | Reading time: 2mins Developing an exhibit plan can be a confusing exercise. Without a clear plan of how you’ll achieve your exhibiting purpose you’ll have no sense of direction. If you don’t have a sense of direction, how will you know if you’re doing the right thing? Lack of clarity […]

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