Eventful News And Blog

Category: Marketing and Sales

Stand Design and What to Avoid

Exhibiting Success: Stand Design and What to Avoid

By CaroleStacey on February 18, 2017 in Marketing and Sales

282 words | 1:30 mins Stand Design and What to Avoid Your stand design has one purpose, and one purpose only, to ATTRACT your IDEAL customers AND keep your products or services looking attractive. I know just how exciting designing a stand can be, and rushing straight in, without knowing what your goals are… is […]

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Category: Marketing and Sales

The art of attraction in exhibit-marketing

Exhibiting Success: The Art of Attraction in Exhibit Marketing

By CaroleStacey on February 18, 2017 in Marketing and Sales

444 words | 2:20 mins I often wonder when I come back from exhibitions why some exhibitors look exactly like their competitors – they forgot the art of attraction in exhibit marketing. Why do they want to act and look the same? Because blending in with everyone else is another mistake some exhibitors make. You […]

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Category: Attracting Visitors

What can Rolls-Royce Teach us about Exhibiting Success?

By CaroleStacey on February 18, 2017 in Attracting Visitors

638 words | 2:30 mins What can Rolls-Royce teach us about exhibiting success? Exhibiting Success can be achieved by following the same philosophy as Rolls-Royce. Fundamentally, exhibitions are about bringing buyers and sellers together, and face-to-face interaction is unbeatable and unparalleled by any other marketing approach. The ability for a visitor to touch, see and […]

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Category: Attracting Visitors

Are communication skills dying a death?

Are Communication Skills Dying a Death? Make language a bridge, not a barrier

By CaroleStacey on February 5, 2017 in Attracting Visitors

330 words | 3 mins read Did you know 65% of our human interactions now happen virtually rather than in person, and the result is we’re losing interpersonal skills at an alarming rate? I think good interpersonal communication skills are more important than ever.  Simply because when you get in front of another human being, […]

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Category: Marketing and Sales

The two key things people judge you on when they first meet you

By CaroleStacey on September 20, 2016 in Marketing and Sales

Number of words: 483 | Reading time: 2 mins How do you make a good first impression? “A new book from Harvard Business School professor Amy Cuddy may have the answer” says Adam Boult from the Telegraph. When you meet someone for the first time, do you put across a good impression? And what do […]

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Category: Exhibiting Success

Extraordinary Insights to Experiential Marketing 1-6

By CaroleStacey on January 9, 2016 in Exhibiting Success

Number of words: 607 Reading time: 2 mins 30 secs Exhibiting and promoting what we sell can be one of the most time-consuming marketing tasks we perform. They’re also one of the most critical. Meetings come and go. Telephone calls are forgotten. Website views are gone in a click. But memories from people-to-people interactions, in […]

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Category: Marketing and Sales

Put your meetings on a diet

By CaroleStacey on January 6, 2016 in Marketing and Sales

Number of words: 711 | Reading time: 2 mins 40 secs Has this ever happened to you? You’re in a meeting that drones on and on; the meeting where people are fiddling with their smartphones; the meeting is hijacked by someone talking about their holiday; or the meeting where almost everyone in the room is […]

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Category: Exhibiting Success

[Intro] Extraordinary Insights to Experiential Marketing

By CaroleStacey on January 6, 2016 in Exhibiting Success

Number of words: 705 | Reading time: 2 min 54 secs Are you Quaking at the Knees? Is the thought of standing in your spotlight too much like being the centre of attention? Does the thought have you quaking at the knees? Maybe you think of it as being a show off? And no-one likes […]

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Category: Attracting Visitors

What is experiential marketing and how will it improve sales?

By CaroleStacey on January 4, 2016 in Attracting Visitors

Number of words: 667 Reading time: 2 minutes 16 seconds You and I know that our customers and clients have hundreds and even thousands of choices when it comes to buying the products and services we offer. The competitive nature of the marketplace means that we, as marketers of what we do, are under pressure […]

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