Eventful News And Blog

Secure big juicy sales at exhibitions

Exhibiting Success: Act Now and Secure those BIG Juicy Sales

By CaroleStacey in Goal Setting and Strategy

284 words |1:30 mins Act Now and Secure those Big Juicy Sales Are you ready to secure those big juicy sales? Yes? I thought so. It’s here where all the hard work you’ve put into your Exhibit Plan come together. It’s where you turn those exhibition leads into big juicy sales with profitable results. Do […]

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the real heroes of a stand are your staff

Exhibiting Success: The Real Heroes of an Exhibition Stand are your Staff

By CaroleStacey in Attracting Visitors

336 words |2:00 mins The Real Heroes of an Exhibition Stand are your Staff We all know people buy from people they know, like, and trust. And nowhere is this truer than when selling face-to-face at shows and exhibitions. You and your staff are without doubt the unsung heroes of your exhibiting success.  Without properly […]

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Stand Design and What to Avoid

Exhibiting Success: Stand Design and What to Avoid

By CaroleStacey in Marketing and Sales

282 words | 1:30 mins Stand Design and What to Avoid Your stand design has one purpose, and one purpose only, to ATTRACT your IDEAL customers AND keep your products or services looking attractive. I know just how exciting designing a stand can be, and rushing straight in, without knowing what your goals are… is […]

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The art of attraction in exhibit-marketing

Exhibiting Success: The Art of Attraction in Exhibit Marketing

By CaroleStacey in Marketing and Sales

444 words | 2:20 mins I often wonder when I come back from exhibitions why some exhibitors look exactly like their competitors – they forgot the art of attraction in exhibit marketing. Why do they want to act and look the same? Because blending in with everyone else is another mistake some exhibitors make. You […]

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The Nitty Gritty of Show Planning

Exhibition Success: The Nitty-Gritty of Show Planning

By CaroleStacey in Goal Setting and Strategy

307 words | 1:10 mins The Nitty Gritty of Show Planning ‘If you fail to plan you are planning to fail’ we all know that famous saying! The Nitty-Gritty of show planning falls into two categories. The first is the actual timings themselves, the what you do before, during and after the show. The second […]

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Exhibiting Success: How will a budget save you money?

By CaroleStacey in Budgets & Costs

382 words 2:00 mins How having a budget will save you money? I’d quite understand if some of you want to miss this section altogether, talking about money can be awkward but I urge you not to miss it out. The more time you spend preparing your budget, one that is based on the goals […]

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Exhibiting Success: Ask the Right Questions

By CaroleStacey in Budgets & Costs

396 words | 2:10 Mins The first mistake exhibitors make is not asking themselves the right questions.  Without asking the right questions how can you set goals and plan your strategy to turn exhibition selling into profitable results? Questions like: Why are you exhibiting? Who do you want to sell to? Are you at the […]

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What can Rolls-Royce Teach us about Exhibiting Success?

By CaroleStacey in Attracting Visitors

638 words | 2:30 mins What can Rolls-Royce teach us about exhibiting success? Exhibiting Success can be achieved by following the same philosophy as Rolls-Royce. Fundamentally, exhibitions are about bringing buyers and sellers together, and face-to-face interaction is unbeatable and unparalleled by any other marketing approach. The ability for a visitor to touch, see and […]

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Are communication skills dying a death?

Are Communication Skills Dying a Death? Make language a bridge, not a barrier

By CaroleStacey in Attracting Visitors

330 words | 3 mins read Did you know 65% of our human interactions now happen virtually rather than in person, and the result is we’re losing interpersonal skills at an alarming rate? I think good interpersonal communication skills are more important than ever.  Simply because when you get in front of another human being, […]

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Learn How Successful People Achieve Their Goals

By CaroleStacey in Goal Setting and Strategy

Continuing our theme of Lunch & Learn, I’m delighted to find this video on Harvard Business Review, which give a few tips on achieving your goals. If you haven’t achieved what you wanted in January, it may help you focus your for the rest of the year? I RECOMMEND IT! https://hbr.org/video/2363646220001/how-successful-people-reach-their-goals         […]

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Which is best? Expo Training, Mentoring or Coaching?

By CaroleStacey in Goal Setting and Strategy

440 words |  2 mins read Which is best for you? Expo training, mentoring or coaching? There are subtle differences between the interactions of training, coaching, teaching and mentoring that can produce drastically different outcomes.  Just as it is important to have a variety of leadership styles, if you’re a manager or business owner you […]

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Maximise Your Leads

By CaroleStacey in Goal Setting and Strategy

The information you gather from visitors is crucial for your sales team to do their job after the show. While most savvy business owners don’t question the importance of data collection, many fail to give this important element the attention and consideration that it requires to ensure it’s done properly. Whilst using pen and paper […]

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