Eventful News And Blog

7 Roadblocks that prevent successful exhibiting

By CaroleStacey in Exhibiting Success

What prevents some exhibitors from being exhibit marketers? Why do businesses that invest hundreds if not thousands of pounds at shows not get professional help, either through experienced empowered staff or from outside consultants, before they exhibit? Here are 7 reasons why there will always be exhibitors who are not exhibit marketers: 1. B2B companies […]

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5 Reasons Why You Should Think Positively

By CaroleStacey in Staff and Training

  480 words | 2 minute read There are plenty of reasons why you should think positively. In this article, you will find five of them. When you know the reasons, you’ll be more motivated to adopt this attitude. Happiness A positive attitude awakens happiness. You don’t have to be rich or achieve goals to […]

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Why exhibiting is like a BBQ party…

By CaroleStacey in Attracting Visitors

Number of words: 899 words Reading time: 3 minutes Exhibiting at a business show or trade exhibition is a lot like inviting people to a BBQ on a hot summer evening. When you have a BBQ you set up the space, organise the activities, arrange the table so it’s a feast for the eyes, choose […]

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Being in Your Exhibit Spotlight

By CaroleStacey in Goal Setting and Strategy

Number of words: 287 Reading time: 58 seconds Of all the skills you need in business life, your ability to showcase what you do is paramount. As we both know exhibiting is the perfect way to display or present just how good your product or service is, how fantastic it makes people feel and how […]

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Have you made this mistake?

By CaroleStacey in Goal Setting and Strategy

Number of words: 284 Reading time: 58 seconds What mistake? I going to let you in on a little secret…this biggest mistake can be made by first, second and third time exhibitors. This one mistake is the quickest way to lose money and totally turn you off exhibiting for good. This one mistake can leave […]

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How to Banish the Time Vampires…

By CaroleStacey in Preparation and Planning

Number of words: 543 Reading time: 1 min 52 secs There’s no beating around the bush.  Here’s the truth; most of us don’t use our time to the best of our ability! If your business is not where you want it to be and/or you’re not having enough time off doing other things in your […]

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The ONE Sentence That Will Change Your Exhibiting Fortunes

By CaroleStacey in Exhibiting Success

What do you say when asked “What do you Do”? Imagine this.  A visitor approaches your stand and asks, “What do you do?” Do you freeze up? Trip over your tongue? Mumble what you heard someone else say? Do you have a ridiculously hard time reducing what you and/or the business does into one simple, […]

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KEEP CALM and EXHIBIT – Last Minute Fail Safe Checklist

By CaroleStacey in Preparation and Planning

The day is fast approaching…the excitement is mounting…your exhibit stand is ready to go – or is it? Where has the time gone from booking your spot to the event being just around the corner?  For some exhibitors this adrenaline rush is exciting, they thrive under pressure, for others it’s a nail biting time fraught […]

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They Kept On Walking…

By CaroleStacey in Goal Setting and Strategy

Why do some visitors to shows just keep on walking…and walking right past your stand.  The stand that you’ve sweated and agonised over.  The stand that has always served you well in the past? They looked like a good match for your solution.  They wore a visitors badge and you ‘felt’ they looked like your […]

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Exhibit Planning: How to break the four curses of useless meetings

By CaroleStacey in Goal Setting and Strategy

Number of words:  466  | Reading time: 2mins Developing an exhibit plan can be a confusing exercise. Without a clear plan of how you’ll achieve your exhibiting purpose you’ll have no sense of direction. If you don’t have a sense of direction, how will you know if you’re doing the right thing? Lack of clarity […]

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How to Introduce Yourself

By CaroleStacey in Goal Setting and Strategy

How do you introduce yourself? You know the story, the elevator door opens and there stands your ideal customer. It’s the chance of a lifetime. The only problem is this chance only lasts as long as the elevator’s ride – you might only have 30 seconds to make an impression. So what is an elevator […]

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Small Business Coach and a Consultant…what’s the difference?

By CaroleStacey in Goal Setting and Strategy

Number of words: 591 | Reading time: 2:30 How do you choose whether to engage a Small Business Coach or Consultant? Experience tells me that not understanding the difference can lead to disappointing results. So I’d like to share my thoughts, and how I work, as a Small Business Coach and Consultant. Like a sports coach, […]

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