Exhibition Success: The Nitty-Gritty of Show Planning
307 words | 1:10 mins
The Nitty Gritty of Show Planning
‘If you fail to plan you are planning to fail’ we all know that famous saying!
The Nitty-Gritty of show planning falls into two categories. The first is the actual timings themselves, the what you do before, during and after the show. The second part is how you prepare your visitor experience.
It’s time to work out the nitty-gritty of your event; who will be doing what, when this will happen – and in what order? Another mistake some exhibitors make is to think once they’ve chosen the right show and set their budgets, they know what their goals are, all they need to do is to pack up some products, arrange a few display graphics and off you go.
Sorry to say, this thinking is terribly flawed.
The place to start is with your key dates. It’s nobody’s favourite, but the job must be done. Key dates might include, dates to pay deposits and stage payments, brief your stand or graphic designer, order banners, stock items such as brochures, giveaways, product bags, and… you know, the list could go on! Attention to this important element will keep your Exhibit Plan flowing forward.
The second part is preparing your visitor experience and this is really exciting. It’s the one that turns those “just looking” visitors into long term, loyal and profitable customers.
How could you create an experience that captures their attention? What will they remember? How will you connect with them, before, during and after the show?
Visitors can arrive looking like startled rabbits, eyes scanning right, eyes scanning left, not really taking in what’s around them. How could you create an experience that captures their attention and is worth talking about?
Just think if 10 of your happy customers told 10 of their family and friends that’s 100 new contacts for you, and all because you created an experience worth talking about.
And that could happen for you – all you need to do is to plan for it!